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CARAS TEAMS UP WITH PENTÉ GROUP TO LAUNCH APP
CELEBRATING THE 40TH ANNIVERSARY OF THE JUNO AWARDS

- JUNO Awards App for iPhone, and iPod touch now available on the App Store -

TORONTO February 7, 2011 The Canadian Academy of Recording Arts and Sciences (CARAS), along with Penté Group, launched an all new FREE JUNO Awards App available today on the App Store for iPhone, and iPod touch. The App coincides with the 40th Anniversary of the JUNO Awards and with JUNO Week 2011, taking place March 21- 27 in Toronto, ON. The JUNO Awards App is sponsored by Chevrolet.

The JUNO Awards App offers a unique mobile experience that will not only attract Canadian music fans, but also draw new audiences to exciting JUNO Week activities. The App provides details about JUNO Week including listings for all events, a searchable map to all of the festivities and ticket information. Users can also enjoy a fun and interactive 40th Anniversary Canadian music trivia game.

"With the JUNO Awards 40th Anniversary being a big milestone, we wanted to make it special for our fans by providing them the latest news and event information at their fingertips," said Meghan McCabe, Manager, Communications, CARAS/The JUNO Awards. "Penté Group is a leading developer of entertainment apps and is a natural fit to help extend the excitement of the JUNO Awards to iPhone, and iPod touch users."

"Developing the JUNO Awards App was an exciting project for us, and was very much in line with our entertainment expertise," said Basil Bouraropoulos, Chairman and CEO of Penté Group. We are happy to help the JUNO Awards celebrate its 40th Anniversary and to help promote amazing Canadian talent." We hope to keep users engaged by providing them with continuous updates and exciting new features surrounding the Awards and JUNO Week festivities."

The JUNO Awards App is available for free from the App Store on iPhone, and iPod touch at www.itunes.ca/appstore.

THE 2011 JUNO AWARDS broadcast on CTV will take place on March 27th, 2011 at the Air Canada Centre. Tickets go on sale through all Ticketmaster outlets on February 5, 2011.

Sponsors of the 2011 JUNO Awards include FACTOR, Canada’s Private Radio Broadcasters and The Government of Canada through the Department of Canadian Heritage’s Canada Music Fund, Radio Starmaker Fund, Ontario Media Development Corporation (OMDC), The City of Toronto, Tourism Toronto, Aeroplan and funding partner Ontario Cultural Attractions Fund.

Broadcast sponsors of THE 2011 JUNO AWARDS are Chevrolet, Garnier and Rogers.

iPhone Apps. - Juno Awards - Penté Group>

About Penté Group

Penté Group develops entertaining applications for mobile devices and social media. Our focus is to partner with entertainment personalities such as Akon, Bob Marley and Barry White, as well as recognizable consumer brands such as Polaroid. We have developed a unique monetization platform that allows us to generate revenues from application sales, in-application advertising and merchandizing as well as an exclusive franchise loyalty program. Penté Group was founded in 2006 and is located in Montreal.

About CARAS

The Canadian Academy of Recording Arts and Sciences/L’academie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards. For more information on the 40th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit www.junoawards.ca or www.carasonline.ca.

For more information on CARAS and the JUNO Awards contact:

Adrienne Kakoullis
Holmes Creative Communications
416.628.5610
akakoullis@hccink.com

Penté Group Internal Press Relations:
press@pentegroup.com
514.395.9018

Tara Hendela
Apple PR Canada
905.513.5853 (office)
416.278.4080 (iPhone)
thendela@apple.com

JUNO Awards
345 Adelaide Street West, 2nd Floor
Toronto, Ontario M5V 1R5
Canada

Tel: 416.485.3135
Fax: 416.485.4978
Toll Free: 1.888.440.JUNO

carasonline.ca
junoawards.ca
musicounts.ca